Scaling your business is hard.
Copy makes it easier.
When you have…
☑ customer-focused
☑ research-based
☑ conversion-obsessed copy
…it moves the right prospects towards YES! for you.
So that you can spend more of your time elsewhere, whether that's on another part of your business or on your big-dream mission.
Scaling is how you get to your next level.
Sure, you've worked hard to be where you are now and your business has grown, hitting financial milestones you used to dream about.
And yet--you know there's more to go. But your time is stretched between serving clients, showing up for calls with leads, and creating content for your audience.
Growing your business--to the point of scaling and freeing up time--is overwhelming for sure. You've got a lot of moving parts to manage, from the nitty gritty of the everyday to pushing the needle on the mission you're out to achieve. All while providing for yourself financially.*
(*Btw–I get this because I run a business myself.)
The right copy lets YOU run the show.
Not your overwhelm.
Cari Sans, LMFT
Relationship Coach & Therapist
When I first reached out to Mimi, I was really struggling to land on words that describe my ideal client, nor did I have my messaging together or an elevator pitch. I was so afraid to land on the wrong thing that I was getting nothing done. It felt like I could not do anything more to grow my business without these key pieces.
When I got the first draft back of the Messaging Playbook and was reading through it, I could see the vision of my business. For the first time, I felt really confident in myself to make this happen. I could see the words that would support my marketing, programs, products, and my website. I was relieved! I had spent many years holding myself back because I did not have the messaging down. Now I had this amazing tool, the Messaging Playbook, to bring all that I do into alignment.
Stop worrying about your copy.
Start knocking other items off your to-do list.
Here's the thing--each part of your business is a piece of the puzzle of growing to the point where you can scale.
One of the biggest levers? Your copy.
When your copy is in place, it frees up your time for the other pieces, whether it's batching your weekly email, growing your audience, or closing sales.
Because premium packages become easier to sell with premium copy doing its job for you.
Spend your best energy on your clients. Not your copy.
Andrea Deierlein
Founder & Chief Energy Officer at Thrive Reiki
Woohoo!!!
I have two lapsed clients come back for sessions and I think I can thank your emails for this. One responded after the first PAIN-CHANGER email and came for the session a few weeks later (and bought another 3-session-plan) and another is coming for a session today (her last session was in August 2019).
I saw that these two women engaged with the newsletters. :D
Get rock-solid, high-impact copy based on customer research
(by an award-winning researcher!)
Here's how
When you have my conversion-focused brain working on your copy, it includes:
Research & Discovery
You get copy built on a solid foundation of research on your audience. Because I triangulate information between surveys, interviews, and data mining, you get usable information about your audience that avoids as much bias as possible.
Competitive Analysis
Get crystal clear on your strengths and how to position yourself in your marketplace from a run down of your primary, secondary, and tertiary competitors done by yours truly.
Messaging Playbook
I'll summarize your ideal client's deepest pains and desires, and how your solution assuages the pains and delivers on the desires. Use this Playbook beyond our work together to inform all your marketing assets (emails, speaking topics, the works–never find yourself staring at a blank page again).
Web Copy
Years of honing my craft goes into creating a website for you that's your own conversion machine.
“[Mimi’s] changes...resulted in more engagement”
Maritza Coscarelli
Founder & Chief Empowerment Officer at Maritza Coscarelli Coaching
I had the most wonderful experience working on my website content with Mimi Zhou. Her thoughtful questions, deep listening and resulting copy helped me to express key parts of my personal and brand story.
Mimi also provided some useful insights for editing my website. The changes on my "Homepage" and "About me" resulted in more engagement. It is my pleasure to endorse Mimi not only for her copywriting and editing skills but for her customer service and thoughtful guidance. I will turn to Mimi for more help in the future. You should, too.
Your copy magic is brought to you
by years of writing experience
Hi, I’m Dr. Mimi Zhou!
The Dr. part?
Yes, it means I got a PhD--in medieval French literature, to be exact!
I picked up a lot of useful skills during my time in academia. But the most useful one isn't related to the teaching I did, the research I published, or the awards I won.
At least not directly.
Headshots are fun... but this is what finishing a PhD actually looks like
Because the most useful skill I honed, the one that actually got me across the PhD finish line?
It was the determination to get up every day and work my hardest on what I started right up until the moment I finished it. I did this on the good days, sure--but you can bet my butt was also in my seat on the rainy days, the tired days, and the days when I “didn't feel like it.” (Especially on the days when I “didn't feel like it.”)
So when I decided to use my writing skills to help underrepresented business owners make more money, I took the same approach. I not only honed my craft of conversion copywriting by studying under powerhouses Jo Wiebe and Betsy Muse, I also learned about all the other parts of running a business from mindset mentor extraordinaire Fabienne Frederickson. Through this combo, I learned where copy fits into a business–specifically, that it scales a business by acting as a lever that shortcuts your sales cycle and frees up your time.
So that you have more of it to spend on the things important to you, whether that's another part of your business...or making it to Friday night dinner with your family.
Remember when I said I was an award-winning researcher?
Let me put those skills to use for you.
Get my secrets to smarter customer research--and understand how it leads to conversions.
Talking to your customers is key to growing your business to the point where you can scale and free up time. And while everyone tells you to do that, no one tells you how to do it.
So much is left out by the so-called "conventional wisdom" of talking to your customers that, unless you understand how to do it and how it drives sales--you're losing profits.
That's why I'm going to show you how to do smarter customer research, one email at a time.
Once a month, recieve an email where I dispel the so-called "conventional wisdom" around customer research, explain what you should do instead, give you examples to really drive it home--and lay out the most important things to do in your own research to drive sales.
All for free.
