Growing your business is hard.
Copy makes it easier.
YOU want to get to your next level.
Sure, you've worked hard to be where you are now and your business has grown, hitting financial milestones you used to dream about.
And yet—you know there's more to go. But your time is stretched between serving clients, showing up for calls with leads, and creating content for your audience.
Growing your business is overwhelming for sure. You've got a lot of moving parts to manage, from the nitty gritty of the everyday to pushing the needle on the mission you're out to achieve. All while providing for yourself financially.
Your business goals are easier to achieve
with conversion copy by your side
Here’s the thing—each part of your business is a piece of the growth puzzle.
One of the biggest levers? Your copy.
Because when your copy is in place, it frees up your time for the other pieces, whether it's closing sales, batching emails to your list, or growing your audience.
Premium packages become easier to sell when you have premium copy doing its job for you.
The right copy lets YOU run the show.
Not your overwhelm.
Cari Sans, LMFT
Relationship Coach & Therapist
When I first reached out to Mimi, I was really struggling to land on words that describe my ideal client, nor did I have my messaging together or an elevator pitch. I was so afraid to land on the wrong thing that I was getting nothing done. It felt like I could not do anything more to grow my business without these key pieces.
When I got the first draft back of the Messaging Playbook and was reading through it, I could see the vision of my business. For the first time, I felt really confident in myself to make this happen. I could see the words that would support my marketing, programs, products, and my website. I was relieved! I had spent many years holding myself back because I did not have the messaging down. Now I had this amazing tool, the Messaging Playbook, to bring all that I do into alignment.
Get rock-solid, high-impact copy based on customer research
(by an award-winning researcher!)
Here's how
When you have my conversion-focused brain working on your copy, it includes:
Research & Discovery
You get copy built on a solid foundation of research on your audience. Because I triangulate information between surveys, interviews, and data mining, you get usable information about your audience that avoids as much bias as possible.
Competitive Analysis
Get crystal clear on your strengths and how to position yourself in your marketplace from a run down of your primary, secondary, and tertiary competitors done by yours truly.
Messaging Playbook
I'll summarize your ideal client's deepest pains and desires, and how your solution assuages the pains and delivers on the desires. Use this Playbook beyond our work together to inform all your marketing assets (emails, speaking topics, the works–never find yourself staring at a blank page again).
Web Copy
Years of honing my craft goes into creating a website for you that's your own conversion machine.
Get copy that gets the click
Lori Colombo
Health & Wellness Coach
The whole process of working with Mimi was super helpful. I sent her all the information I had about my clients, which was a lot, and I really appreciated that Mimi took the time to read through it and synthesize it to get a clear snapshot of who my client is.
Mimi then gave me some really good, specific feedback on my design and copy. She made it simple to understand and it's all so much better now. My copy is clearer and has more of what will help my clients recognize themselves and click for a consultation.
Your copy magic is brought to you
by years of writing experience
Hi, I’m Dr. Mimi Zhou!
The Dr. part? Yes, it means I got a PhD—in medieval French literature, to be exact!
I picked up a lot of useful skills during my time in academia. But the most useful one isn't related to the teaching I did, the research I published, or the awards I won.
At least not directly.
Because the most useful skill I honed, the one that actually got me across the PhD finish line?
It was the determination to get up every day and work my hardest on what I started right up until the moment I finished it. I did this on the good days, sure—but you can bet my butt was also in my seat on the rainy days, the tired days, and the days when I “didn't feel like it.” (Especially on the days when I “didn't feel like it”… see photo for proof!)
So when I decided to use my writing skills to help business owners make more money, I took the same approach. I not only honed my craft of conversion copywriting by studying under powerhouses Jo Wiebe and Betsy Muse, I also learned about all the other parts of running a business from mindset mentor extraordinaire Fabienne Frederickson. Through this combo, I learned where copy fits into a business–specifically, that it scales a business by acting as a lever that shortcuts your sales cycle and frees up your time.
So that you have more of it to spend on the things important to you, whether that's another part of your business...or making it to Friday night dinner with your family.
Remember when I said I was an award-winning researcher?
Let me put those skills to use for you.
Talking to your customers is key to growing your business to the point where you can scale and free up time. And while everyone tells you to do that, no one tells you how to do it.
So much is left out by the so-called "conventional wisdom" of talking to your customers that, unless you understand how to do it and how it drives sales—you're losing profits.
That's why I'm going to show you how to do smarter customer research, one email at a time.
Once a month, recieve an email where I dispel the so-called "conventional wisdom" around customer research, explain what you should do instead, give you examples to drive it home—and lay out the most important things to do in your own research to drive sales.
All for free.
