Let’s get sh*t done!

 
 

Step 1: Hop on a call

Let’s chat!

Am I the right person for your project? Let's talk about it!

Over a 30-minute call, we'll chat about the copy asset you're interested in.

(Not sure which asset is the way to go? No worries, I'm here to help with that too!)

You'll leave with:

  • My recommendation on the asset that'll move your business forward

  • An understanding of how that asset specifically improves your sales funnel

  • A quote for the project along with project timeline

If we're vibing after our call, I'll send you a proposal with details confirming project scope, quote, and timeline.

Once the proposal is signed and initial deposit of 50% is made, you get my full focus--I block off days in my calendar for your project and your project only.

 
 

Step 2: Research

Let’s understand what your audience will pay you for!

Never guess again what your audience will pay you for--because I'll straight up ask them!

In this step, I unleash all my PhD-level research skills to bridge any gaps between your business and your ideal clients' wallets. 

I will:

  • Deep dive into your current materials--your website, your profiles, your analytics, and anything else you'd like me to look at--for a comprehensive overview of where you are

  • Curate questions for you that help me hone in on your business goals, your target audience, and your overarching mission

  • Discern your audience's innermost pains and desires, including ones they aren't directly voicing, by taking a close look at your feedback, survey responses, and conducting interviews

  • Identify how your offers stand out in your field through a competitive analysis

 
 

Step 3: Messaging & Strategy

Let’s multiply your (messaging) confidence!

While your research lays the foundation for conversions, this step is where I bridge the gap between the two by turning your research into usable info--because there's no point in collecting data just for the sake of having it. That’s why I’ll parse your research and translate it into strategic messaging you can use for sales.

(Btw--strategic messaging is what separates me from someone who just makes "words sound good." Without this direction, your copy isn't going to convert.)

You get your messaging presented to you as well as an overview of how we'll use the messaging across your asset to move your audience towards YES.

As a bonus, you'll understand how to use this messaging in other parts of your business so you can publish other copy with confidence--solid messaging makes your marketing 1000% easier.

 
 

Step 4: Writing & Revisions

Let’s ramp up your copy! 

With your messaging and strategy locked 'n loaded, I bring your copy to life with words that'll hook your audience and have them reading all the way to your conversion point!

You'll get your copy:

  • Presented to you so you see how it follows the strategy we've agreed upon

  • Laid out with implementation directions so your team clearly knows what to do next

  • 2 rounds of revisions to make sure every last word is in place!

 
 

Last but not least...a note on admin

Let’s be in touch!

My process is structured to protect your most valuable asset--your time--while also making sure we stay on the same page.

That's why you'll receive:

  • An email every Friday where I update you on your project progress as well as my most insightful findings of the week--keep these to mine them for marketing gold beyond our work together!

  • Communication access by email and voice memo so we can check in anytime--feel free to shoot me a quick message with your latest thoughts and questions

  • Support for web design and/or email CRMs as you and your team implement your copy

 

I don’t just give you copy.
I give you copy crafted for conversions. 

 
 

Andrea Deierlein

Founder & Chief Energy Officer at Thrive Reiki

Woohoo!!!

I have two lapsed clients come back for sessions and I think I can thank your emails for this. One responded after the first PAIN-CHANGER email and came for the session a few weeks later (and bought another 3-session-plan) and another is coming for a session today (her last session was in August 2019).

I saw that these two women engaged with the newsletters. :D

 
 

Why does my process work? 
Because it’s based on research

 

That means it's grounded in reality--all the copy I write comes from customer research so it's based on what your audience wants to pay you for. 

This isn't guesswork. Nor is it words pulled from thin air. 

It's all informed by what your customers say, so you never have to guess again the messages they need to hear to get to YES. 

If you're ready for conversion copy crafted from rock-solid customer research...

 
 

Get a copywriter who understands buyer psychology

 
 

Betsy Muse

Founder, Rocket Fuel Strategy

Mimi is one of the very few people I trust with my copy. Her thorough research techniques and deep understanding of buyer psychology means that any copy she writes or optimizes is going to appeal to and persuade the right audience for the offer.

I trusted Mimi long before she was one of only 9 people in the world certified by Copyhackers as an Email Copywriter & Strategist. That designation only sweetens the deal.

If you’re looking for copywriter who can write persuasive conversion-focused copy for your website or email flows, do yourself a favor and hire Mimi.