A big mistake I made when interpreting customer research—one that most marketers won’t admit too—and how you can avoid it to understand what your clients already want to pay you for.

By the end of this post, you’ll know how much your audience knows about what you do.  Determine their market sophistication levels to convert more leads with your marketing.

Shape a stronger offer your ideal client WANTS with the right survey questions. Includes four examples and the MOST common mistake to avoid.

All businesses, large and small, are susceptible to making assumptions about what their clients want. This blog post explains why surveys are an easy way to check your assumptions before you make costly marketing mistakes. It also goes into who you can survey as well as how to design your own survey questions.

Businesses you look up to use competitive analyses to reveal untapped gaps in their market they can dominate.  Here’s how you can do the same by ethically snooping on your competitors.

Smarter use of your testimonials result in more sales. Here’s how to turn your social proof into high-converting website copy.

If you can't communicate your value in seconds, your audience will decide for you. Position a strong offer to capture more website sales.

Want more sales from your website? Understanding this ONE customer behavior is key for your high-converting web copy.

Most people get sales objections wrong. Understanding and addressing them effectively can fill your prospect with hope that you’re the solution they’ve been looking for.

“The switch” is your most powerful marketing tool. Discover how to use it to ease buyer anxieties and easily sell your offer.