Smarter use of your testimonials result in more sales. Here’s how to turn your social proof into high-converting website copy.

If you can't communicate your value in seconds, your audience will decide for you. Position a strong offer to capture more website sales.

Want more sales from your website? Understanding this ONE customer behavior is key for your high-converting web copy.

Most people get sales objections wrong. Understanding and addressing them effectively can fill your prospect with hope that you’re the solution they’ve been looking for.

“The switch” is your most powerful marketing tool. Discover how to use it to ease buyer anxieties and easily sell your offer.

Whether you’re just considering children or you’re pregnant already, it’s never too early or too late to think about mat leave. Here’s how I prepped my business for mine, with guidelines for how you can prep for yours.

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

—David Ogilvy (the "Father of advertising")

Given the stat above, if I were hiring a copywriter, I'd damn well make sure they could write a great headline. Here's how I do it. 

Behind the scenes of the 5 month, 1000 hour process that turns your business into a better conversion machine:

If you want more sales but your outdated copy is sending site visitors away, check out the step-by-step process I used to rewrite my own website. I share insights on why I embarked on the (rather long!) journey and every step that went into creating copy that has visitors sticking around long after they've landed on the page.