Every sale starts with the right copy.
Every piece of great copy starts with
an A+ copywriter.

Clients booked: ☑️

Woohoo!!! I have two lapsed clients come back for sessions and I think I can thank your emails for this. One responded after the first PAIN-CHANGER email and came for the session a few weeks later (and bought another 3-session-plan) and another is coming for a session today (her last session was in August 2019).

I saw that these two women engaged with the newsletters. :D

Engagements increased: ☑️

I had the most wonderful experience working on my website content with Mimi Zhou. Her thoughtful questions, deep listening and resulting copy helped me to express key parts of my personal and brand story.

Mimi also provided some useful insights for editing my website. The changes on my "Homepage" and "About me" resulted in more engagement. It is my pleasure to endorse Mimi not only for her copywriting and editing skills but for her customer service and thoughtful guidance. I will turn to Mimi for more help in the future. You should, too.

The right messaging lets YOU run the show.
Not your overwhelm.

When I first reached out to Mimi, I was really struggling to land on words that describe my ideal client, nor did I have my messaging together or an elevator pitch. I was so afraid to land on the wrong thing that I was getting nothing done. It felt like I could not do anything more to grow my business without these key pieces.

When I got the first draft back of the Messaging Playbook and was reading through it, I could see the vision of my business. For the first time, I felt really confident in myself to make this happen. I could see the words that would support my marketing, programs, products, and my website. I was relieved! I had spent many years holding myself back because I did not have the messaging down. Now I had this amazing tool, the Messaging Playbook, to bring all that I do into alignment.

“[Mimi] has a magical way of putting all the pieces together.” 

Before working with Mimi I had many ideas and needed a focal point of my key messaging and stories — working together with her in partnership help me clarify those key messages. 

I specifically appreciated Mimi’s calm demeanor and thoughtful questioning as well as her encouragement —we did this work during my busiest month of the year and kept all the balls moving towards the end goal very efficiently.

I wish I could hire Mimi again! It was a meaningful time to do my BEST work in this partnership--she has a magical way of putting all the pieces together. 

“Worth the investment!”

Dr. Maureen Archer is President of Professional English, Inc., where she helps professionals for whom English is their second (or third or fourth) language communicate confidently in English to advance their careers. 

Watch the video to hear about:

• Why, before working with me, Maureen was doing marketing, but not the best marketing she could

• The resistance she had, as a professional writer with decades of experience, to working with a copywriter--and how she let go of it

• And why working with me was worth the investment!

“My Messaging Roadmap...is my go-to document”

Andrea Deierlein is Founder & Chief Energy Officer of Thrive Reiki, where she supports anxious and overwhelmed professionals to becoming more calm and resilient.

Watch the video to hear about:

• How I quickly spotted the missing piece in Andrea's messaging that caused problems of attracting the wrong clientele and problems of client retention

• How our work filled in the gaps in her existing messaging, and how it clarified her value proposition, helping her distinguish herself from other Reiki practitioners 

• And how having me as a sounding board helped Andrea stop overthinking decisions in her business, freeing up precious time