Attracting your ideal clients
begins with talking to them
But unlike folks who tell you "Talk to your audience!" with zero follow up on how...
I'm here to share with your audience the research practices I use to understand customers—and how to turn that into copy that brings in sales.
All things customer research & conversion copy
that I bring to your audience
All things customer research
"Talk to your customers!" is advice that gets thrown around a lot with no follow-up.
I break down how you can do customer research via:
surveys
interviews
review mining
...and how you can use the info you collect to find angles for copy that brings in sales.
All things conversion copy
I share exactly what I look for when I optimize web and email copy for conversions. This includes:
headlines
frameworks
low-friction CTAs
and more!
Understand how your words can work harder for you so that you can free up more time for growing your business... or for hanging out with your family.
Specific talks I offer:
“How to attract your ideal clients through review mining”
“How to use survey research to grow your business (even if you're a relatively small business!)”
“Email sequences that bring in sales”
“How to attract your idea buyers through review mining” for the Berkeley Chamber of Commerce
“If you want an engaging speaker to deliver high value
for your community, Mimi is your gal.”
Chamber of Commerce for the
city of Berkeley
Mimi did a fantastic educational event for our community members!
Mimi was hands-on throughout the whole process, from promoting the event online and in person to taking our audience through the whole process of Review Mining. It was an eye-opener, even as someone with 15 years in the advertising industry. It was also one of our most attended talks!
If you want an engaging speaker to deliver high value for your community, Mimi is your gal.
Get the breakdown on how customer research leads to
high-converting copy…from a professional researcher
Hi, I'm Dr. Mimi Zhou! Before I was a conversion copywriter, I had a career in academia. This means two things for you:
First, I have a decade of teaching and public speaking under my belt. Standing in front of classrooms, lecture halls, and conference rooms to engage students and colleagues alike used to be my daily jam. I know how to make everyone feel welcome, how to make difficult concepts come alive, and how to engage participants in a conversation so that we all learn a little bit from each other. (Because as the best teachers will tell you, we are the ones who get to learn from the job. :)
Secondly, my academic background also means I'm a professional researcher. When I wasn't teaching or speaking, I studied texts closely to interpret their greater meaning. I now use the same skills to study customer research from surveys, interviews, reviews, and more. There's nothing like looking closely at what customers say to understand they want even when they don't tell you directly.
To bring it all together for you? I'm here to use my speaking experience to bring customer research and conversion copy to your audience in accessible and engaging ways. Because when they know how to do the research to understand what their audiences want and how to turn that into copy... they never have guess what their audience will pay them for.
Give your community feedback
on their copy in real time
Kelsey Lettko
Hypnotherapist & Life Coach
Mimi hosted a workshop for a collective of solopreneurs and small business owners and we all learned so much!
I had never heard of Review Mining before, and Mimi expertly guided us through how to do it, and then create compelling copy. I've used this new tool often since our workshop and am always blown away by the results. We all had an opportunity to share and get feedback in real time, and walked away with lots of new content ideas.
I can see how impactful this workshop was, and am excited to continue to learn from Mimi!
Contact for speaking engagement
Me and my Blue Yeti mic will respond within 48 hours
