Every sale starts with the right messaging. Every message that converts starts with customer research.
That's why the Messaging that Converts On Demand Workshop is here to show you how to find messages that brings in the right clients through a customer research method used by copywriting pros (not another hacky growth tool pawned by marketing bros!)
If you’ve ever felt like your messaging is “close but not clicking”—meaning your offers should sell more but don’t—I get it.
There’s nothing more frustrating than feeling like you should be further along in business than you are. 😬
Unlike the bro marketers who promise hacky AI growth scams, I'm not going to tell you that the way to grow your business involves robots. Because the truth is that the only reliable way to grow your business begins with listening to what your audience wants.
That's why the Messaging that Converts On Demand Workshop begins with customer research that shows you how your audience (or a lookalike audience) sees the world.
→ How do they see their problems?
→ What is the solution they think will solve those problems?
→ What have they already tried and what do they desperately want that no one's offered them yet?
The Messaging that Converts workshop shows you how to answer these questions and more through a copywriting research technique called review mining.
Review mining is an easy form of customer research that lets you understand what moves ideal clients towards saying "Yes!" to your offer. What makes review mining different from other forms of research is its accessibility–while surveys and interviews require time-consuming direct outreach, review mining doesn’t.
In the Messaging that Converts workshop, I break down review mining into three steps I demo over 30 minutes. As I complete each step, you’ll use review mining alongside me to log customer insights in your own worksheet…
so that in as little as 60 minutes, you’ll find out what your ideal clients already want to pay you for—and how to turn that info into messages that sell.
In 60 minutes, go from wondering why your messages are “close but not clicking”… to knowing exactly what to say to bring in the right clients
The Messaging that Converts On Demand Workshop
$27
(Yes, this is the best $27 you’ll ever spend in your business.)
Get a copywriter who understands buyer psychology
Betsy Muse
Founder, Rocket Fuel Strategy
Mimi is one of the very few people I trust with my copy. Her thorough research techniques and deep understanding of buyer psychology means that any copy she writes or optimizes is going to appeal to and persuade the right audience for the offer.
I trusted Mimi long before she was one of only 9 people in the world certified by Copyhackers as an Email Copywriter & Strategist. That designation only sweetens the deal.
If you’re looking for copywriter who can write persuasive conversion-focused copy for your website or email flows, do yourself a favor and work with Mimi.
“I strongly recommend you work with Mimi”—Joanna Wiebe
Hi, I’m Dr. Mimi Zhou!
I’m an ex-academic researcher turned copywriting pro, ready to show you how copywriters figure out what your audience wants.
I did most of my copywriting training with Joanna Wiebe, messaging expert and the original conversion copywriter herself. In fact, I'm one of only nine copywriters in the world certified by Copyhackers for my work as an Email Strategist, which involves messaging strategy. (See shiny badge to the left.)
Here’s what Jo’s said about my work:
“There's definitely a quietness about Mimi that might take you by surprise when you see just how strong her work is.
I strongly recommend that you work with her, get a chance to connect with her, even just chat with her.”
So I've trained with the best and I'm excited to show you how to find messages that bring in the clients you want through the Messaging that Converts Workshop!
Put an end to feeling like your messages are “close but not clicking”
The Messaging that Converts On Demand Workshop
$27
(Yes, this is the best $27 you’ll ever spend in your business.)
