Every month, get an email that breaks down one customer research technique used by copywriting pros (not marketing bros!)…
to uncover the solutions your audience already wants to buy
Because you don't need to be the loudest voice in the room to be the most successful
Embrace your nerdy self. Get smarter at customer research…for more sales
This newsletter was born when I got tired of the conventional wisdom
You know, the kind that hands you an ideal client worksheet to fill out and then tells you "Just use the responses here to write your copy!" 🙄
This kind of exercise is far too general to be useful.
Because it doesn't take into account the strategy that goes into how to collect info from ideal clients so you get meaningful data to base business decisions on.
→ Who specifically do you talk to?
→ What do you ask?
→ What do you do with the responses?
So much is left out by the so-called conventional wisdom of "just use your ideal client's words in your copy!"...
that unless you understand how to do it--you're losing profits.
That’s why I show you how copywriting pros collect audience info that matters…
to turn into words that sell
Every month, get an email that:
⚡ Dispels any so-called "conventional wisdom" around customer research (including that it's hard and boring!)
🕵️♀️ Demos what strategic research looks like–and how it connects to copy that sells
🔎 See what I mean through curated examples that bring theoretical concepts to life (I am quite good at this, having worked on a few client projects over the years)
🐾 Distills your most important takeaways about collecting audience insights for the sake of sales!
Get smarter at customer research…
for more sales
Your fastest path to cash doesn’t come from marketing louder.
It comes from marketing smarter…by understanding
what your audience already wants to pay you for
Which is what I'm all about. Proof 👇
