Zigazig ah: Understanding what your clients really, really want
So that you can shape appealing offers, get ahead of objections, and move your ideal audience towards “Yes!”… all in this live, 90-minute workshop
In this live workshop, we'll uncover what your ideal buyers need to hear from you to say "Yes!" to your offer—
so that you never wonder what to say in your marketing again.
We'll proceed in two parts:
In the first half, I'll introduce you to a copywriting research technique called review mining.
Review mining is an easy form of customer research that lets you understand what moves ideal clients towards saying "Yes!" to your offer. What makes review mining different from other forms of research is its accessibility–unlike surveys and interviews, it doesn’t require time-consuming direct outreach.
All you need is an internet connection… and a willingness to find what your ideal clients are saying about offers like yours, which I'll show you how to do!
In the workshop's second half, you'll implement review mining for your own business with a worksheet designed to keep you on track towards finding ideal client insights.
During this part, there will be ample opportunity to ask me questions and get direct feedback on your work. This is key, as I often see patterns in research that bring new perspective to your business.
With the insights you gather, you'll be able to:
Refine your offers to position them as what your ideal clients are already seeking
Figure out the objections that prevent them from reaching out and how to counter them
Understand the messages your audience needs to hear to move towards "Yes!"
Join us, and discover how to understand what your clients
really, really want to pay you for!
When we’re meeting:
Tuesday, January 27, 2026
@ 10:30am PT | 1:30pm ET
(Yes, a recording will be provided!)
Cost: $27
Get a copywriter who understands buyer psychology
Betsy Muse
Founder, Rocket Fuel Strategy
Mimi is one of the very few people I trust with my copy. Her thorough research techniques and deep understanding of buyer psychology means that any copy she writes or optimizes is going to appeal to and persuade the right audience for the offer.
I trusted Mimi long before she was one of only 9 people in the world certified by Copyhackers as an Email Copywriter & Strategist. That designation only sweetens the deal.
If you’re looking for copywriter who can write persuasive conversion-focused copy for your website or email flows, do yourself a favor and work with Mimi.
Hi, I’m Dr. Mimi Zhou!
I’m an ex-academic researcher turned copywriting pro, ready to show you how copywriters figure out what your audience wants.
The Zigazig ah workshop is for you if…
✅ You understand that copy that converts isn't based on vibes, it comes from your audience or a lookalike audience–and you want to understand what that audience wants
✅ You have some momentum in your business but you want more, and you know that customer feedback will help you refine your offers, positioning, and messaging
✅ You're just starting out in your business and you want to build from a strong foundation–not from guessing about what sells (which is a very expensive strategy!)
This isn’t AI. Or a hacky growth scam. It’s about getting insights into your audience so you can make their lives better.
Join us, and discover how to understand what your clients
really, really want to pay you for!
When we’re meeting:
Tuesday, January 27, 2026
@ 10:30am PT | 1:30pm ET
(Yes, a recording will be provided!)
Cost: $27