You’re not here for any client.
You’re here for the RIGHT clients.
How do they find you?
Through words distilled into the core messages they need to hear to say YES!…
All laid out for you so that you never overthink your messaging again.
Let me guess…
The problem with leveling up your business is that you need to level up everything else—
including the messaging you're using to attract the right people for this next iteration.
And the problem with that is that you're prone to overthinking it…
so much so that you're not actually getting much done. (Yikes.)
That’s where my Messaging Playbook comes in!
The right messaging lets YOU run the show.
Not your overwhelm.
Cari Sans
Relationship Coach & Therapist
When I first reached out to Mimi, I was really struggling to land on words that describe my ideal client, nor did I have my messaging together or an elevator pitch. I was so afraid to land on the wrong thing that I was getting nothing done. It felt like I could not do anything more to grow my business without these key pieces.
When I got the first draft back of the Messaging Playbook and was reading through it, I could see the vision of my business. For the first time, I felt really confident in myself to make this happen. I could see the words that would support my marketing, programs, products, and my website. I was relieved! I had spent many years holding myself back because I did not have the messaging down. Now I had this amazing tool, the Messaging Playbook, to bring all that I do into alignment.
My Messaging Playbook is the easiest way
for chronic overthinkers to stop overthinking
That's because it gives you the exact messages your ideal clients need to hear from you to move towards saying YES! to you and your offer.
All unearthed through:
1) A deep dive into you and your business!
We'll hop on a 2-hour call to explore everything about your business and how it connects to moving the needle towards YES! for your prospects.
and
2) Research into your ideal clients’ pains and desires, done by me!
In addition to a deep dive into your ideal clients, this includes a custom survey I'll design, write, and analyze for you to uncover insights about what your existing audience wants to pay you for.
Stop going in circles—and start attracting the right clients for your premium offers.
“Mimi’s brilliant analysis of the data sets her work apart”
Betsy Muse
Founder, Rocket Fuel Strategy
Trusting Mimi Zhou with developing messaging strategy for my business was the single best investment I made in 2024. Mimi delivered a Messaging Playbook that I’ve referred to again and again as I’ve pivoted my business.
Her survey and interview questions were strategic and thoughtful, delivering results that have informed every part of my business. As thorough as her research is, it’s Mimi’s brilliant analysis of the data that sets her work apart.
I look forward to working with Mimi on many future projects and I recommend her without hesitation for any research, copywriting, messaging, or marketing-related project.
In addition to nailing your client-attractive messages,
your Messaging Playbook can help you:
Have the exact words to support your clients, marketing, programs, products, and website on reference for yourself and/or your team
Go from analysis paralysis to knowing what to communicate without worrying you'll land on the wrong thing
Stop holding yourself back from finding your dream clients because you don't have the messaging down
Stop overthinking your messaging--and start spending your time on your zone of genius
Get an instant boost of confidence every time you read the words I've crafted through careful research--knowing I've filled in any missing pieces
Clearly see your vision for your business--so that you can take the action steps to bring it into reality
Here’s how
Over 8-10 pages, your research-driven Messaging Playbook
gives you crystal clear understanding of:
Your One Client
Know in and out who your client is and understand exactly who you want to say YES! This step is informed by my research, which includes a deep dive into your ideal client and a custom survey. It covers your One Client's stages of awareness and sophistication so you know how warm they are by the time they find you.
Your Client’s Pains
Get the problems that keep popping up in your One Client's life grouped into themes and organized into a hierarchy so you know which problems feel the most pressing to them and why. This helps you communicate why your solution is the right one for them.
Your Client’s Desires
Understand exactly what your One Client's desires are, including the ones they're not explicitly stating—my research-trained eyes read between the lines to figure these out!
(BTW, meeting these unstated desires in your marketing is what makes your solution stand out!)
Why They Need YOU
This section is all about your role in solving your client's pains and delivering on their desires. It includes:
☑ Your value prop, succinctly summarized to give your marketing direction
☑ The exact pieces of your background to highlight that are relevant to your One Client so that you tell them exactly what they want to know (and not a detail more)
☑ How you stand out in your market in relation to your competitors. I’ll break down what you do better than everyone else in your field in a Competitive Analysis spreadsheet
And last but not least…
Your Mind Reader Messages
These are the core messages your client needs to hear from you and the order they need to hear them in. Use these to inform marketing assets from your website to your content (social media posts, speeches, emails—the works).
“My Messaging Playbook is my go-to document”
Andrea Deierlein
Founder & Chief Energy Officer at Thrive Reiki
The biggest gift for me in working together with you was the clarity and the messaging that I struggled with for the last five years. And I remember our initial conversation, after 10 minutes in, you hit the nail on the head and exactly said what was the missing piece, and why I was having the problems with client retention and attracting the wrong clientele.
And then when you created the Messaging Playbook for me–that is a pure work of genius. Because it's my go to document. I refer to it at all times and it gives me clarity. You know, I kind of always knew what I was doing, what I was offering, the value it had, but I could not put this into words.
In six weeks, go from stuck overthinking…to confidently implementing your client-attractive messaging for your next stage
Here’s how we work together in six simple steps
1. Add your Messaging Playbook to your cart below and checkout through Squarespace.
Upon purchase, you'll receive an email from me with a few questions about your current materials, which I'll thoroughly review.
2. Once your current materials are sent to me, you pick a time in my calendar for our 2-hour deep dive call the following week. A few days before this call, I'll send personalized questions tailored to drawing out why YOU'RE the perfect solution for your ideal client.
3. We have our call! Together, we'll explore you, your reason for business, and how it all connects to moving your audience towards YES!
As a part of this step, we'll lay the groundwork for the research I'll do that'll uncover pages of actionable insights for you and your team.
4. You sit back as I dive into researching your ideal audience. This includes designing and writing your custom survey, which I'll have you send out.
This step takes the most time (about 3-4 weeks) as I gather, analyze, and prepare info. I'll make sure you're in the loop every step of the way with a weekly update on your project every Friday.
5. You receive alllll insights in your Messaging Playbook and Competitive Analysis! Take it all in and know you can refer to these assets long-term to guide your marketing.
6. After reading through your assets, you schedule a 30 minute call in my calendar so I can answer any last questions!
Your Messaging Playbook
Get 10 pages that tell you exactly:
☑ what to say
☑ the order to say it in
☑ and who to say it to
No more overthinking, no more guesswork.
$2997
Every sale starts with great marketing.
Every piece of great marketing starts with the right message.
“Whenever I’m questioning something, I can go back to my Messaging Playbook. I’ve pulled out some of the key phrases and sentences to always have them front in mind and I’ve posted them right on my wall for myself to look at.
Because my Messaging Playbook helped me to have more confidence in my business, I've done so much more for it—not even specifically related to my messaging but in growing my business.”
Your Messaging Playbook
Get 10 pages that tell you exactly:
☑ what to say
☑ the order to say it in
☑ and who to say it to
No more overthinking, no more guesswork.
$2997
“Before working with Mimi, I was doing marketing…
but I wasn’t doing the best marketing I could do.”
“I didn't realize how much of a problem I had before seeing the copy that Mimi had written. Because I've been trained as a writer to be very technical, very intellectual versus really reaching my clients on an emotional level, understanding their struggles.
The copy that Mimi’s provided is like a beacon to those who really need to see that light so that they can come.”