You’re not here for any client.
You’re here for the RIGHT clients.
How do they find you?
Through words powerfully distilled into the core messages they need to hear to say YES! All clearly laid out so that you never overthink your messaging again.
(That's how!)
I'm gonna be real with you:
The problem with leveling up your business is that you need to level up everything else--including the messaging you're using to attract the right people for this next iteration.
And the problem with that is that you're prone to overthinking it--so much so that you're not actually getting much done. (Yikes.)
The right messaging lets YOU run the show.
Not your overwhelm.
Cari Sans
Relationship Coach & Therapist
When I first reached out to Mimi, I was really struggling to land on words that describe my ideal client, nor did I have my messaging together or an elevator pitch. I was so afraid to land on the wrong thing that I was getting nothing done. It felt like I could not do anything more to grow my business without these key pieces.
When I got the first draft back of the Messaging Playbook and was reading through it, I could see the vision of my business. For the first time, I felt really confident in myself to make this happen. I could see the words that would support my marketing, programs, products, and my website. I was relieved! I had spent many years holding myself back because I did not have the messaging down. Now I had this amazing tool, the Messaging Playbook, to bring all that I do into alignment.
My Messaging Playbook is the easiest way
for chronic overthinkers to stop overthinking
That's because it gives you the exact messages your ideal clients need to hear from you to move towards saying YES! to you and your offer.
All unearthed through:
1) A deep dive into you and your business (because you're the secret ingredient here).
We'll hop on a 2 hour call to explore everything about your business and how it connects to moving the needle for your prospects
and
2) Research into your ideal clients’ pains and desires–done by me, an award-winning researcher!*
Because you can't nail your messaging without thorough research–and when you don't nail your messaging, your copy doesn't convert
(*Seriously, in my time in academia, I won numerous prestigious awards–and the $ that came with them–to fund my own research!)
Stop going in circles–and start attracting the right clients for your premium offers.
“[My Messaging Playbook] is my go-to document”
Andrea Deierlein
Founder & Chief Energy Officer at Thrive Reiki
The biggest gift for me in working together with you was the clarity and the messaging that I struggled with for the last five years. And I remember our initial conversation, after 10 minutes in, you hit the nail on the head and exactly said what was the missing piece, and why I was having the problems with client retention and attracting the wrong clientele.
And then when you created the Messaging [Playbook] for me–that is a pure work of genius. Because it's my go to document. I refer to it at all times and it gives me clarity. You know, I kind of always knew what I was doing, what I was offering, the value it had, but I could not put this into words.
In addition to nailing your client-attractive messages,
your Messaging Playbook can help you:
Stop overthinking your messaging--and start spending your time on your zone of genius
Get an instant boost of confidence every time you read the words I've crafted through careful research--knowing I've filled in any missing pieces
Clearly see your vision for your business--so that you can take the action steps to bring it into reality
Have the exact words to support your clients, marketing, programs, products, and website on reference for yourself and/or your team
Go from analysis paralysis to knowing what to communicate without worrying you'll land on the wrong thing
Stop holding yourself back from finding your dream clients because you don't have the messaging down
Here’s how
Over 8-10 pages, your research-driven Messaging Playbook
gives you crystal clear understanding of:
Your One Client
Know in and out who your client is and understand exactly who you want to say YES! This step is informed by my research (so you can trust it's comprehensive) and includes your One Client's stages of awareness and sophistication (so you know how warm they are by the time they find you).
Your Client’s Pains
Have the problems that keep popping up in your One Client's life grouped into themes and organized into a hierarchy so you know which problems feel the most pressing to them and why. This helps you communicate why your solution is the right one for them.
Your Client’s Desires
Understand exactly what your One Client's desires are, including the ones they're not explicitly stating–my research-trained eyes read between the lines to figure these out!
(Btw–meeting these unstated desires in your marketing is what makes your solution stand out!)
Why They Need YOU
This section is all about your role in solving your client's pains and delivering on their desires. It includes:
☑ Your value prop, succinctly summarized for you to give all your marketing direction
☑ The exact pieces of your background to highlight that are relevant to your One Client so that you tell them exactly what they want to know (and not a detail more). Use this to inform your bios across platforms
☑ How you stand out in your market in relation to your competitors (aka, what you do better than everyone else in your field)--I'll break this down for you through a Competitive Analysis spreadsheet that I include
And last but certainly not least…
Your Mind Reader Messages
These are the core messages your client needs to hear from you and the order they need to hear them in. Use these to inform marketing assets from your website to your content (social media posts, speeches, emails--the works).
Know exactly how to describe the (sometimes indescribable!)
work you do as a coach
In two weeks, go from overthinking (and not getting anything done…!)
to confidently implementing your client-attractive messaging
for this next stage of your business
Here’s how we work together in six simple steps
1. Add your Messaging Playbook to your cart below and checkout through Squarespace.
Upon purchase, you'll receive an email from me with a few questions about your current materials, which I'll thoroughly review.
2. Once your current materials are sent to me, you pick a time in my calendar for our 2 hour deep dive call the following week. 2-3 days before this call, I'll send personalized questions tailored to drawing out why YOU'RE the perfect solution for your ideal client.
3. We have our call! Together, we'll explore you, your reason for business, and how it all connects moving your audience towards YES! Have this one conversation with me and I'll extract pages of actionable insights into your audience for you and your team.
4. You sit back as I dive into researching your ideal audience, including their (unstated) pains and desires, how you solve them, and areas where you blow your competitors out of the water.
5. You receive alllll insights in your Messaging Playbook and Competitive Analysis! Take it all in and know you can refer to these assets long-term to guide your marketing.
6. After reading through your goodies, you schedule a 30 minute call in my calendar so I can make any requested changes and answer any questions!
Your Messaging Playbook
Get 10 pages that tell you exactly:
☑ what to say
☑ the order to say it in
☑ and who to say it to
No more overthinking, no more guesswork.
$1997
Every sale starts with great marketing.
Every piece of great marketing starts with the right message.
“Whenever I’m questioning something, I can go back to my Messaging Playbook. I’ve pulled out some of the key phrases and sentences to always have them front in mind and I’ve posted them right on my wall for myself to look at.
Because my Messaging Playbook helped me to have more confidence in my business, I've done so much more for it—not even specifically related to my messaging but in growing my business.”
Your Messaging Playbook
Get 10 pages that tell you exactly:
☑ what to say
☑ the order to say it in
☑ and who to say it to
No more overthinking, no more guesswork.
$1997
“Before working with Mimi, I was doing marketing…
but I wasn’t doing the best marketing I could do.”
“I didn't realize how much of a problem I had before seeing the copy that Mimi had written. Because I've been trained as a writer to be very technical, very intellectual versus really reaching my clients on an emotional level, understanding their struggles.
The copy that Mimi’s provided is like a beacon to those who really need to see that light so that they can come.”