Web Copy Glow Up
Premium copy for your premium programs
If you’ve been doing the whole business thing for a while but your web copy is old, it’s time to upgrade—
because your prospects deserve a better impression of you than the one your outdated website gives them
There's no doubt about it:
Whether you wrote your website yourself when you first got started or had someone do it quickly for you--you've outgrown it. It no longer matches you or your business...and you can't rely on outdated copy to sell your $10k packages.
Because when a dream client lands on your website but the copy doesn't reflect how premium your programs are now...
at best, you lose precious time explaining it to them on your sales call.
At worst? The copy doesn't connect...and that dream client bounces.
This is where premium copy comes in.
When you have copy as premium as your packages, not only does your website keep your prospects hooked to every word, it takes the heavy lifting of conversions off your plate.
So you shortcut your sales cycle, freeing up your time to scale your business and your impact.
“I didn’t realize how much of a problem I had
before seeing the copy that Mimi had written”
Dr. Maureen Archer
President of Professional English, Inc.
I didn't realize how much of a problem I had before seeing the copy that Mimi had written. Because I've been trained as a writer to be very technical, very intellectual versus really reaching my clients on an emotional level, understanding their struggles.
The copy that [Mimi’s] provided is like a beacon to those who really need to see that light so that they can come, and I can help them as best I can.
You take care of your clients. I’ll take care of your copy.
Why me?
I get it, there are a lot of copywriters out there.
But there aren't a lot of copywriters who've pour thousands of hours into learning from the original conversion copywriter herself, Jo Wiebe, and her team member, copywriting powerhouse Betsy Muse.
Yup, that's right--I've literally learned from the best in the biz.
(If you're a perfectionist like me, it's what you do when you want to master your craft!)
Here's what Jo and Betsy have to say about me. 👇
“I strongly recommend that you work with Mimi”
Jo Wiebe
Founder, Copyhackers
Mimi is one of those really quiet, unexpected copywriting talents interested in the planning and strategy side of email--which is rare to find. And then really curious about how to write emails that convert better and better all the time.
There's definitely a quietness about Mimi that might take you by surprise when you see just how strong her work is.
I strongly recommend that you work with her, get a chance to connect with her, even just chat with her.
Get a copywriter who understands buyer psychology
Betsy Muse
Creator, Copyhackers’ Master of About Pages course
Founder, Rocket Fuel Strategy
Mimi is one of the very few people I trust with my copy. Her thorough research techniques and deep understanding of buyer psychology means that any copy she writes or optimizes is going to appeal to and persuade the right audience for the offer.
I trusted Mimi long before she was one of only 9 people in the world certified by Copyhackers as an Email Copywriter & Strategist. That designation only sweetens the deal.
If you’re looking for copywriter who can write persuasive conversion-focused copy for your website or email flows, do yourself a favor and hire Mimi.
So what does premium copy by a
Copyhackers-approved writer include?
For starters, I'll never guess what your audience will pay you for.
Here’s how:
Step 1: We lay the foundations for conversions with research
I delve into all things you, your audience, and your competitive advantage
All about YOU
You get my conversion-trained eyes your current materials--your website, your profiles, and anything else you'd like me to look at--for a comprehensive overview of where you are.
From my overview, I send you a curated questionnaire so we hone in on your business goals, your target audience, and your overarching mission.
All about YOUR AUDIENCE
We'll never guess what your customers will pay you for. Because I'll straight up find out through:
Surveys - I'll write them for you to send out to as wide an audience as possible
Review mining - I'll look at all your customer feedback, plus feedback from lookalike audiences
(Btw, surveys and review mining give us that big picture overview of your audience's purchasing habits. But we don't stop there! To make sure we don't miss any info, we triangulate those with--)
Interviews - We'll do up to 4 one-on-one interviews designed to go in depth with your customers and how they make their buying decisions
All about YOUR COMPETITIVE ADVANTAGE
We top off your research with a competitive analysis. I scope out the competition to nail down what you do better than the rest so you can highlight those differentiators in your marketing.
(Bonus: your comp analysis tells me where potential gaps are in you market--gaps you can position your offers to fill.)
Step 2: I translate your research into strategic messaging
Research is only useful if you know how to extract the messages from it that move your audience towards YES. I take care of this for you and summarize it across 15-20 pages in your Messaging Playbook.
Power all aspects of your marketing with info on:
Your One Client
Your Client's Pains
Your Client's Desires
Your value prop
The exact pieces of your background to highlight
How you stand out in your market
Your mind-reader messages
👀 Interested in just getting a Messaging Playbook to power your marketing across all channels?
Step 3: I craft copy directed by your messaging
Get copy turbo-charged for conversions delivered straight to your (email) doorstep...
plus 2 rounds of revisions to make sure every last word is to your liking!
And finally…
Step 4: We put the copy out there for your ideal audience
Your copy is delivered in a light wireframe and includes notes for your designer so they know how to lay it out. To make 100% sure your design supports your copy, I collaborate with them until all questions are answered.
The secret to more sales is in your conversion copy
Andrea Deierlein
Founder & Chief Energy Officer at Thrive Reiki
Woohoo!!!
I have two lapsed clients come back for sessions and I think I can thank your emails for this. One responded after the first PAIN-CHANGER email and came for the session a few weeks later (and bought another 3-session-plan) and another is coming for a session today (her last session was in August 2019).
I saw that these two women engaged with the newsletters. :D
There’s no feeling like knowing your website
is building your business for you
Here's how I help with that
8 Page Website &
Lead Magnet Optimization
You get:
- Messaging Playbook
- Homepage
- About Page
- +6 more pages
- Lead magnet review & optimization
- Opt in & thank you pages
- 5-7 email nurture sequence
$18000
Let's talk!
Not ready for a full project—but need to ditch
the outdated copy that’s holding back sales?
Whether you’re unsure what kind of copy asset to invest in…
or a full project is just too much right now…
my Small Start, Big Win Copy Polish has you covered.
It gets you a professional set of eyes on your copy–without the full-on project price tag and wait time.
In one week, get easy ways to level up your copy.
I make sure your materials pass my checklist for success and you walk away with:
A Loom video review of your entire site for places you can quickly improve user experience and navigation
Detailed copy recommendations on either: Two webpages of your choice OR a Long-Form Sales Page
Professional transcript
Your checklist of exact steps
Brainstorming for attention-grabbing headlines--use these on your site or in copy elsewhere
All for $997
“[Mimi’s] changes on my website...resulted in more engagement”
Maritza Coscarelli
Founder & Chief Empowerment Officer at Maritza Coscarelli Coaching
I had the most wonderful experience working on my website content with Mimi Zhou. Her thoughtful questions, deep listening and resulting copy helped me to express key parts of my personal and brand story.
Mimi also provided some useful insights for editing my website. The changes on my "Homepage" and "About me" resulted in more engagement. It is my pleasure to endorse Mimi not only for her copywriting and editing skills but for her customer service and thoughtful guidance. I will turn to Mimi for more help in the future. You should, too.
Get a professional copywriter
so your premium packages are easier to sell
Web Copy Glow Up
- You get:
- Your Messaging Playbook--power your marketing across all channels
- Homepage
- About page
- Additional pages of your choice
Starts at $8000
Let's talk!
Small Start, Big Win Copy Polish
- You get:
- Recommendations for 2 webpages or your LFSP
- Attention-grabbing headlines
- Review of your website navigation and user experience
- Professional transcript
- Checklist for next steps
Polish my copy!
“Mimi has a magical way of putting all the pieces together.”
Dr. Jenny Severson
Speaker & Leadership Coach
Before working with Mimi I had many ideas and needed a focal point of my key messaging and stories — working together with her in partnership help me clarify those key messages.
I specifically appreciated Mimi’s calm demeanor and thoughtful questioning as well as her encouragement —we did this work during my busiest month of the year and kept all the balls moving towards the end goal very efficiently.
I wish I could hire Mimi again! It was a meaningful time to do my BEST work in this partnership--she has a magical way of putting all the pieces together.