Web Copy Glow Up
Get premium copy to sell your premium programs
Because premium copy takes the heavy lifting of sales off your plate.
Whether you wrote your website yourself when you first got started or had someone do it quickly for you—you've outgrown it.
It no longer matches you or your business...and you can't rely on outdated copy to sell your high-ticket packages.
This is where premium copy comes in.
When you have copy as premium as your packages, not only does your website keep your prospects hooked to every word, it takes the heavy lifting of conversions off your plate.
So you shortcut your sales cycle, freeing up your time to scale your business and your impact.
Get copy that gets the click
Lori Colombo
Health & Wellness Coach
The whole process of working with Mimi was super helpful. I sent her all the information I had about my clients, which was a lot, and I really appreciated that Mimi took the time to read through it and synthesize it to get a clear snapshot of who my client is.
Mimi then gave me some really good, specific feedback on my design in addition to my copy. She made it simple to understand and my website is all so much better now. My copy is clearer and has more of what will help my clients recognize themselves and click for a consultation.
When it comes to your copy, I’ll never guess
what your audience wants to pay you for
Here’s everything you get through my research-informed process
Step 1: Research & Discovery
I delve into all things about you, your audience, and your competitive advantage
All about YOU
Before our kickoff call, I dive into your current assets to put together a curated questionnaire about your business goals, your target audience, and your overarching mission. We cover all these factors on our call so I understand the business that you're building towards.
All about YOUR AUDIENCE
I'll never guess what problems your audience wants to solve. Instead, I'll find out through:
A survey that I'll design, write, and analyze (you'll send it to your audience)
3-5 interviews where I go in depth with your clients to understand how they make their buying decisions and why they chose you
Studying your customer feedback along with feedback from lookalike audiences to have a broader understanding of what your people want to pay you for
All about YOUR COMPETITIVE ADVANTAGE
We top off your research with a competitive analysis. I scope out the competition to nail down what you do better than the rest so you can highlight those differentiators in your marketing.
(Bonus: your comp analysis tells me where potential gaps are in you market--gaps you can position your offers to fill.)
Step 2: Strategic messaging
Research is only useful if you know how to extract the messages from it that move your audience towards YES. I take care of this for you and summarize it across 10-15 pages in your Messaging Playbook.
Power all aspects of your marketing with info on:
Your One Client
Your Client's Pains
Your Client's Desires
Your value prop
The exact pieces of your background to highlight
How you stand out in your market
Your mind-reader messages
👀 Interested in just getting a Messaging Playbook to power your marketing across all channels?
Step 3: Get the goods
Get copy turbo-charged for conversions delivered straight to your (email) doorstep!
Your copy comes with:
A personalized presentation walkthrough that explains the strategy behind it
A wireframe that includes recommendations for your designer
Confidence that each word comes from research straight from your audience, so you can be sure your website will speak to them!
Step 4: Full-service follow up
I'll stay on to answer all questions from you and your team. Seriously, no question is too small.
I pride myself in full-service follow up and am happy to work with you to finalize your copy as it gets updated to your website!
“Do yourself a favor and hire Mimi”
Betsy Muse
Founder, Rocket Fuel Strategy
Mimi is one of the very few people I trust with my copy. Her thorough research techniques and deep understanding of buyer psychology means that any copy she writes or optimizes is going to appeal to and persuade the right audience for the offer.
I trusted Mimi long before she was one of only 9 people in the world certified by Copyhackers as an Email Copywriter & Strategist. That designation only sweetens the deal.
If you’re looking for copywriter who can write persuasive conversion-focused copy for your website or email flows, do yourself a favor and hire Mimi.
There’s no feeling like knowing your website
is building your business for you
Here's how I help with that
8 Page Website &
Lead Magnet Optimization
You get:
- Messaging Playbook
- Homepage
- About Page
- +6 more pages
- Lead magnet review & optimization
- Opt in & thank you pages
- 5-7 email nurture sequence
$18000
Let's talk!
Not ready for a full project—but need to ditch
the outdated copy that’s holding back sales?
My Small Start, Big Win Copy Polish has you covered!
It gets you a professional set of eyes on your copy without the full-on project price tag and wait time.
In one week, walk away with:
A Loom video review of your entire site for places to improve user experience and navigation
Detailed copy recommendations in a personalized presentation deck on either: Two webpages of your choice OR a Long-Form Sales Page
Professional transcript
Attention-grabbing headlines for use on your site or anywhere else!
All for $1197
“I feel really confident in my copy now”
Alanna DeSalvo
Functional Nutritionist
I loved the videos where Mimi provided feedback. I watched them all a couple times through because it was so helpful to have that real-time feedback on my copy and use it as I was making edits to my web pages and email sequences.
I feel really confident in what's being put out in my copy right now and so I'm excited to continue to track the progress and watch the conversions.
Get a professional copywriter
so your premium packages are easier to sell
Web Copy Glow Up
- You get:
- Your Messaging Playbook--power your marketing across all channels
- Homepage
- About page
- Additional pages of your choice
Starts at $8000
Let's talk!
Small Start, Big Win Copy Polish
- You get:
- Recommendations for 2 webpages or your LFSP
- Attention-grabbing headlines
- Review of your website navigation and user experience
- Professional transcript
- Checklist for next steps
Polish my copy!
Imagine feeling THIS good about your copy*
“Oh my gosh, I love it!”
“It’s just spectacular.”
“WOOOAH, that’s a statement!”
*With me by your side, you can!