Your premium packages are easier to sell
with premium copy doing its job for you
Because premium copy acts as a lever for your business, shortcutting your sales cycle so that you have more time to spend elsewhere--whether that's on another part of your business…or making it to Friday night dinner with your family.
Premium copy takes the heavy lifting of selling premium packages off your plate.
You've gained some well-deserved momentum in your business--
but there's no question about it, growth is still hard.
And the way things are going now where your time is stretched thin between serving clients, recording podcasts, and banging out emails to your list at the last minute?
It's not sustainable.
It's also not how you're gonna get to your NEXT level--the one where you achieve financial security without working more.
The secret to more sales is in your conversion copy
Andrea Deierlein
Founder & Chief Energy Officer at Thrive Reiki
Woohoo!!!
I have two lapsed clients come back for sessions and I think I can thank your emails for this. One responded after the first PAIN-CHANGER email and came for the session a few weeks later (and bought another 3-session-plan) and another is coming for a session today (her last session was in August 2019).
I saw that these two women engaged with the newsletters. :D
Finally get a conversion-focused set of eyes on your website--
to make it as conversion-ready as you are
Unlike the marketers out there who sell miracle solutions, I'm gonna be honest with you and tell you something you already know: when it comes to building a successful and sustainable business...there's truly no "easy button."
But--
that doesn't mean you need to do all the hard work alone, either.
Hi, I’m Dr. Mimi Zhou!
And when you have conversion copy I've meticulously crafted by your side, it drives business growth for you.
That's because the way I do conversion copy includes:
☑ Researching your ideal client's pains and desires, including the ones they aren't even aware of (and therefore aren't telling you about...!)
☑ Scoping out your competition so that you know exactly what you do better than the rest of your field
☑ Delivering YES!-worth messaging by finding the sweet spot between your audience wants and the best of what you have to offer into
☑ Crafting your web copy so that your DIY website gets turned into your new conversion machine
(Yes, it's a thorough process--and you'll enjoy every insight delivered to you along the way.)
Get a copywriter who understands buyer psychology
Betsy Muse
Creator, Copyhackers’ Master of About Pages course
Founder, Rocket Fuel Strategy
Mimi is one of the very few people I trust with my copy. Her thorough research techniques and deep understanding of buyer psychology means that any copy she writes or optimizes is going to appeal to and persuade the right audience for the offer.
I trusted Mimi long before she was one of only 9 people in the world certified by Copyhackers as an Email Copywriter & Strategist. That designation only sweetens the deal.
If you’re looking for copywriter who can write persuasive conversion-focused copy for your website or email flows, do yourself a favor and hire Mimi.
“I strongly recommend that you work with Mimi”
Jo Wiebe
Founder, Copyhackers
Mimi is one of those really quiet, unexpected copywriting talents interested in the planning and strategy side of email--which is rare to find. And then really curious about how to write emails that convert better and better all the time.
There's definitely a quietness about Mimi that might take you by surprise when you see just how strong her work is.
I strongly recommend that you work with her, get a chance to connect with her, even just chat with her.
Turn your outdated website into your new conversion machine
If your old web copy is costing you site visitors (aka sales)--it's time to level up.
Here’s how I can help
Glow up your website
Level up your copy and get your website set up to drive business growth for you!
Get copy based on:
- what makes your audience buy
- what you do in your field better than anyone else
- and what the core messages that drive sales for you are
...to make sure that every last inch of your copy works towards your conversions!
Get the details!
Get YES-worthy messaging
Every time you level up your business, you need to level up everything else--including the messaging you're using to attract the right people for the next iteration.
The only problem? You're prone to overthinking your messaging--which is why my Messaging Playbook is here give you the exact messages your ideal clients need to hear from you to move towards saying YES!
Never overthink your messaging again!
Start small--but get BIG wins--with a Copy Polish
Get a professional set of eyes on your copy–without the full-on project price tag and wait time.
I make sure your materials pass my checklist for success and you walk away with:
- a Loom video review
- copy suggestions on two webpages OR your LFSP
- attention-grabbing headlines
- professional transcript
- checklist of next steps
Get easy ways to level up your copy in one week!
START HERE!
“[Mimi’s] changes...resulted in more engagement”
Maritza Coscarelli
Founder & Chief Empowerment Officer at Maritza Coscarelli Coaching
I had the most wonderful experience working on my website content with Mimi Zhou. Her thoughtful questions, deep listening and resulting copy helped me to express key parts of my personal and brand story.
Mimi also provided some useful insights for editing my website. The changes on my "Homepage" and "About me" resulted in more engagement. It is my pleasure to endorse Mimi not only for her copywriting and editing skills but for her customer service and thoughtful guidance. I will turn to Mimi for more help in the future. You should, too.
Get yourself a copywriter
who cares as much about
your business as you do
That'd be me! Because here's what you get
when we work together
🎯 Laser focus on your copy, and your copy ONLY
The most useful skill I developed from my old academic career was the ability to focus on one thing--and ONE thing only--up until the moment I got it done.
I zone in on your copy the same way. 100% laser-focused until everything's in place. No distractions.
🎤 Copy written in your voice
I understand how important it is that your copy is in your voice. That's why I take the time to get to know you by reading your content, listening to your podcasts, and looking at whatever else you'd like--so you can rest assured your copy will sound like you.
💕 Space held for you
Before I was a copywriter, I worked with students from underrepresented backgrounds at UC Berkeley, where I was extensively trained in holding space in the classroom for the nuances of lived experiences while teaching reading and writing skills. I'll do the same for you--I'll actively listen and fold all the nuances of who you are into your copy.
✍️ Thoroughness like no other
I don't let things slip through the cracks--even if it means more work for me. We don't leave until every gap in your messaging is filled and every inch of your copy accounted for. (It actually bothers me at night if I know something isn't complete so you can trust me on this.)
🌐 A reliable addition to your system
I'll keep our copy project going so that you can give your best energy to your clients. You get weekly updates from me full of usable insights that will not only be incorporated into your copy but that you can also use to drive marketing and business strategy.
🚀 Someone who's mission-aligned
Money is great--but if I had to guess, I'd bet you started your business because you're also on a mission. SAME. I'm here to support folks who feel underrepresented take up as much space and make as much money as anyone else. And I'll put every ounce of copy smarts into being the rocket fuel behind your mission, too.
Imagine feeling THIS good about your copy*
“Oh my gosh, I love it!”
“It’s just spectacular.”
“WOOOAH, that’s a statement!”
*With me by your side, you can!
(Btw, each of these clips is less than 1 minute long--so check 'em out, then you can get back to your scrolling. ;)
Psst...here’s a secret about conversion copy:
It’s built on solid customer research
And while everyone tells you "Talk to customers!", no one tells you how.
So much is left out by the all-too-vague advice of talking to your customers that, unless you understand how to do it and how it drives sales--you're losing profits.
Which is why I'm here to show you how to do smarter customer research, one email at a time.
Once a month, recieve an email where I dispel the so-called "conventional wisdom" around customer research, explain what you should do instead, give you examples to really drive it home--and lay out the most important things to do in your own research to drive sales.
All for free.
